How We Can Help You
PORTFOLIO ANALYSIS & CUSTOMER INSIGHT
• Consumer/customer research
• Secondary market research
• Profitability analysis and SKU rationalization
• Category assessment (grow, maintain, etc.)
PRODUCT & BRAND STRATEGY
• Market analysis (TAM, competition, etc.)
• Product/brand audit, capabilities assessment
• Growth mapping (core vs. adjacencies)
• Opportunity identification and prioritization
• Product roadmapping
IDEA GENERATION, DEFINITION & DESIGN
• Idea brainstorming
• Storyboard visualization
• Market Requirements Documents defined for each product
• Industrial design (ideation to refinement)
• Visual brand language (VBL)
DEVELOPMENT &
VALIDATION
• Engineering development
• Packaging design
• Prototyping
• Validation with end users
• Manufacturing support
PRODUCT LAUNCH
• Go-to-market strategy
• Product positioning and messaging
• Product naming/branding
• Packaging strategy
• Content creation
PROCESS IMPLEMENTATION
• NPD stage‐gate and product launch processes
• Balanced portfolio development
• MRD (Market Requirements Document)