How We Can Help You

PORTFOLIO ANALYSIS & CUSTOMER INSIGHT

• Consumer/customer research

• Secondary market research

• Profitability analysis and SKU rationalization

• Category assessment (grow, maintain, etc.)

PRODUCT & BRAND STRATEGY

• Market analysis (TAM, competition, etc.)

• Product/brand audit, capabilities assessment

• Growth mapping (core vs. adjacencies)

• Opportunity identification and prioritization

• Product roadmapping

IDEA GENERATION, DEFINITION & DESIGN

• Idea brainstorming

• Storyboard visualization

• Market Requirements Documents defined for each product

• Industrial design (ideation to refinement)

• Visual brand language (VBL)

DEVELOPMENT &
VALIDATION

• Engineering development

• Packaging design

• Prototyping

• Validation with end users

• Manufacturing support

PRODUCT LAUNCH

• Go-to-market strategy

• Product positioning and messaging

• Product naming/branding

• Packaging strategy

• Content creation

PROCESS IMPLEMENTATION

• NPD stage‐gate and product launch processes

• Balanced portfolio development

• MRD (Market Requirements Document)